When: Thursday December 10, 6:00 PM
Where: Indianapolis Museum of Art, DeBoest Lecture Hall
Free, ticket required
About this exhibit, from Art Daily
Meckseper’s films synthesize many of the core issues that she has explored through her works in other media, using imagery appropriated from advertising and documentary footage to create challenging and aesthetically compelling works. The IMA’s presentation of Meckseper’s work is distinguished from prior shows by its exclusive focus on her work in film. Alternately displayed on opposite walls of the gallery, this pair of works will represent contrasting visual strategies one filmed black-and-white with intense sound, the other saturated by color with an unobtrusive soundtrack—and intends to promote a dialogue about the connections between politics and consumerism in contemporary life.
“What I find so riveting about Josephine Meckseper’s films is the way they are so visually seductive on one hand, yet they also represent a penetrating critique of the way we operate as consumers and citizens,” says Allison Unruh, assistant curator of contemporary art. “Meckseper takes contexts with which we are all familiar, such as television commercials and shopping malls, and prompts us to see them in a new light. It is especially exciting to be exhibiting these recent films now, because they raise a lot of provocative questions that relate to pressing issues such as the financial crisis and the war in Iraq.”
As Josephine Meckseper states, “I am deliberately confronting the indeterminacy produced by a consumer society on its own terms. My work is informed by a Marxist analysis of how capitalism dictates an inequitable imbalance of power down to the form of commercial products. I look for cultural and sociological end points as a platform from which to invert the semantics of propaganda to create a sense of ‘defascination’ in the viewer. My recent film 0% Down, made with found car commercials, negates the manipulative force of advertising by exposing the potential for violence in these products.”
0% Down (2008, video, black and white, sound, 6 minutes) examines present-day society’s intoxication with speed, power, novelty and transformation. To highlight the hyperbolic character of car commercials created for an American market, Meckseper carefully edits excerpts from these advertisements and sets them to Boyd Rice’s industrial soundtrack declaring “Total War.” Images of slick cars speeding through the desert, squaring off with oil rigs and fighter jets, illuminate the connections between the oil and auto industries and warfare in Iraq. The title 0% Down ironically mimics a commercial come-on, while simultaneously making reference to the recent credit crisis and economic meltdown in which the automobile industry has been a major player.
Mall of America (2009, video, color, sound, 12:52 minutes) represents a portrait of the culture of consumption in the United States. The camera meanders through the cavernous spaces of this Minnesota mega-mall, a universe unto itself as it offers almost every conceivable type of shop, attraction and service. Meckseper applies colored filters to abstract and de-familiarize common scenes of store window displays, strolling shoppers and surrounding architecture, and employs electronic music to create a dream-like and surrealistic atmosphere. Reality and heroic fantasy are intertwined in a scene of a U.S. military recruiting station housed in the mall, where mannequins dressed in fatigues and goggles advertise a life of adventure and action to recruits. The camera zooms into view of a military recruitment video in which mock battles are waged, before returning to the routine activities of mall shoppers. In this work, the terrain of the mall is emblematic of our culture and its inevitable connections to global conflict.
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